SECTION 1 – CONTENT GUIDELINE:

1.1    MINIMUM CONTENT REQUIREMENTS

In order to monetize Publisher Inventory via the Copper6 Services, the Publisher Properties upon which such Publisher Inventory resides must contain original content, include transparent references to the operator(s)/owner(s) of the Publisher Property, and demonstrate signs of user engagement. Copper6 cannot serve digital ads to  Publisher Properties that:

• Contain content of little to no value to the user (e.g., copied stories, content written by fictional authors, boilerplate information)
• Feature content taken from other sites without clear, expressed attribution, meaningful commentary, or thoughtful curation
• Have mostly ads with little content
• Demonstrate no evidence of a loyal, engaged audience
• Appear designed primarily to display ads; and/or
• Are undeveloped or dead domains
• Publisher Properties that have no clear attribution of ownership or operation, or where content authorship cannot be verified are not allowed on the Copper6 Platform. Monetized content must be available by navigating the site organically. Content created solely for targeting traffic sources is prohibited

In addition to the requirements in Paragraph 1.1, Publisher Properties (a) whose primary function is to direct Publisher’s end users to view and/or click ads, (b) that are proxy sites, (c) that redirect end users to other properties for any reason, and (d) that contain any of the content listed in Paragraph 1.2 below (without limitation) may not participate in Copper6 Services

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1.2         BANNED CATEGORIES

Adult & Explicit Sexual Content:

• Sale, distribution, and consumption of child pornography
• Explicit or gratuitous depiction of sexual acts, and/or display of genitals, real or animated
• Pornographic or highly suggestive content or images

Arms and Ammunition: 

• Sales of firearms and ammunition (legal or otherwise)
• Promotion and advocacy of sales of illegal arms, rifles, and handguns
• Instructive content on how to obtain, make, distribute, or use illegal arms
• Glamorization of illegal arms for the purpose of harm to others
• Use of illegal arms in unregulated environments

Crimes and harmful acts:

• Graphic promotion, advocacy and depiction of willful harm and actual unlawful criminal activity – such as murder, manslaughter, and harm to others
• Explicit violations/demeaning offenses violating human rights (e.g. trafficking, slavery.)

Death or Injury:

• Promotion or advocacy of death or injury
• Murder or willful bodily harm to others
• Graphic depictions of willful harm to others

Online Piracy:

• Pirating, copyright infringement, and counterfeiting
• P2P file-sharing, torrent, or anything that facilitates or promotes copyright infringement.
• Promotion of black-hat hacking, cracking, or warez

Hate Speech & Acts of Aggression:

• Unlawful acts of aggression based on age, race, nationality, ethnicity, religious affiliation, medical condition, gender or sexual image or preference
• Behavior or commentary that incites such hateful acts, including bullying

Military Conflict:

• Incendiary content with intent to provoke or entice military aggression
• Live action footage/photos of military actions and genocide or other war crimes outside of news reporting

Obscenity and Profanity:

• Excessive use of profane language or gestures and other repulsive actions with the intent to shock, offend, or insult

Illegal Drugs:

• Where prohibited by applicable law, rule or regulation, the promotion or sale of drug paraphernalia and/or illegal drug use, including abuse of prescription drugs

Spam or Harmful Content:

• Malware/phishing

Terrorism:

• Promotion and advocacy of graphic terrorist activity involving defamation, physical and/or emotional harm of individuals, communities, and society

Tobacco/eCigarettes/Vaping:

• Sale of tobacco/eCigarette/vaping products
• Promotion and advocacy of tobacco and eCigarette (vaping) and alcohol use to minors

Online Gambling:

• Applies to all jurisdictions where money is wagered, regardless of legality
• Games that mimic gambling, but don’t require money betting are allowed.

Sensitive Social Issue/Violations of Human Rights:

• Disrespectful and harmful treatment of sensitive social topics (e.g. abortion, extreme political positions)
• Acts, language, and gestures deemed illegal, not otherwise referenced above (e.g. harm to self or other and animal cruelty)
• Targeted harassment of individuals and groups

Other Illegal Content, including but not restricted to:

• Promoting illicit or harmful activity, including sites that provide “how-to” information on bomb-making, lock-picking, and similar topics
• Defamatory or libelous content
• Distribution of viruses and/or malware

Excessive User Generated Content:

• Live streaming of user-generated content; except live streaming of sports, concerts, and other public events
• Significant unmoderated user-generated content
• Video chat

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1.3         BETTER ADS STANDARDS

Copper6 will only serve ads to Publisher Properties that follow the Better Ads Standards developed by the Coalition for Better Ads. For more information, see www.betterads.org.

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1.4        SLIDESHOWS

A “slideshow” is a series of images or other Publisher Property content where the end user may advance by selecting a forward icon, page number, or other similar link. All of the following requirements apply (without limitation) for slideshow pages:

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• Each slideshow page may contain a maximum of three ads.
• All ads must be positioned at or above the lowest part of the slideshow. For mobile implementations, a single ad may also appear immediately below the slideshow content.
• Slideshow pages that automatically advance without a user click may not load new ads.
• The content of each slide must differ materially from the previous slide’s content (e.g., minor changes to the slideshow’s text or image do not constitute a material change and are not sufficient to load new ads).
• Auto-refresh is not permitted on slideshow pages.

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SECTION 2 – AD REFRESH

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2.1         GENERAL

Publishers may load new ads only when (a) the end user navigates to a new page or screen; (b) the current page is substantially updated with new content and at least 1 minute has passed since the last refresh; or (c) the ad unit has remained in view for at least 30 seconds, as measured by an MRC-accredited verification company. In no event may a Publisher refresh an ad unit more than 20 times per end user session (e.g. slideshows).

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2.2         PUBLISHER PROPERTY OWNERSHIP

The Publisher must either (a) own each Publisher Property on which ads are served via the Copper6 Service; or (b) have a direct, contractual relationship with the owner of each such Publisher Property on which such ads are served. If the Publisher Property in question has published an ads.txt file, the Publisher’s Copper6 account must be listed thereon as an authorized seller else, the Publisher Inventory will be blocked. 

You may not make inventory available that is purchased by you through any advertising exchanges not expressly approved by Copper6

Publisher Inventory from applications, including browser plug-ins and toolbars, that insert ads into the body of third-party or other online properties without written permission, is not acceptable.

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2.3       VIDEO

• Video ads may not be served within display banner ad units (IBV) Only if inventory is clearly marked as a video unit may video ads be served.
• Suppliers of video inventory are required to ensure no more than one video plays on a page at a time
• Video content should maintain a reasonable balance between content and advertising (e.g., a 30 second ad should not accompany a video with only 15 seconds of content).

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SECTION 3 – INVENTORY QUALITY; FRAUD

3.1         GENERAL

Copper6 tests the quality of advertising impressions from Publisher Properties served through the Copper6 Services. The Publisher shall provide Copper6 with complete transparency with respect to the “root” (TLD + 1) domain for each such Publisher Property at all times during the Term, and shall comply with, and, upon request, engage Copper6 to use commercially reasonable efforts to assist with, the Inventory Quality controls and procedures (including allowlisting and blocklisting) that Copper6 may institute from time to time regarding inventory quality.

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3.2         INVENTORY QUALITY RISKS

• An “Inventory Quality Risk” consists of, without limitation: (a) inventory quality issues (e.g., attempts to generate false impressions, either by using bots and crawlers, or manipulation of ad placements, or redirects where there is no possibility of viewing by a human), and (b) brand safety issues (e.g., appearance of ads in proximity of Prohibited Content on the Publisher Properties).
• If Copper6 determines that any one or more of a Publisher’s sites/apps (Publisher Properties), impressions served, and/or revenue generated via the Copper6 Services is associated with Publisher Properties that have Inventory Quality Risks, then Copper6 reserves the right, at its option, to pause monetization until the issue is resolved, or to terminate the Agreement.
• If Copper6 detects Inventory Quality Risk on Publisher Properties through use of such tools and services or otherwise, then Copper6 may either (i) not send that impression through to auction, or (ii) suspend traffic for such Publisher Properties.

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3.3         FRAUDULENT IMPRESSIONS

In the event that Copper6 becomes aware of inventory quality violations with respect to impressions that have been served on a Publisher Property, then: (a) Copper6 shall have the right to withhold Publisher payments solely for the applicable impressions until Copper6 has completed its good faith investigation with respect to such impressions and concluded any negotiation with the applicable Demand Partners with respect to such impressions; and (b) where Copper6 determines that there have been inventory quality violations for all or a portion of such impressions (the “Fraudulent Impressions”), Copper6 shall reduce pending payments by the amount otherwise payable to Publisher for the Fraudulent Impressions, and pay Publisher the resulting net amount in the ordinary course.

• If there are Fraudulent Impressions served to Copper6 on a repeated basis with respect to any Publisher Properties, Copper6 shall have the right to immediately suspend traffic for some or all Publisher Properties until the levels of Fraudulent Impressions have been reduced to acceptable levels, or to immediately terminate this Agreement upon written notice to Publisher

Copper6 has the right to immediately stop/pause monetization for any publishers in violation of these policies without notice. Monetization may not commence until Copper6 is satisfied that the policy is no longer in violation.

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